Oh Cruel World! misfire

OK, I made a mistake in an earlier posting.

The Weekly Dig’s passive-aggressive FOB "Oh Cruel World!" rant is now buried in the back beneath the crossword puzzle and next to "Exit Poll." Stuck on the last page in a quarter-square space smaller than the typical Dig ad, it’s officially now the pub’s bastard step column.

Why wasn’t I inspired to read to the back of the alt-weekly? I guess I was turned off by the proliferation of advertorial like the "Dept. of Commerce" and the educational supplement on acupuncture school. And the music and A&E coverage has become so arcane I tune it out.

While my fingers are crossed that the Weekly Dig will return to its former must-read glory, I’m not holding my breath. Without the checks and balances of a qualified editor, the publisher will always want to turn it into a cash cow.